Curious About Merchant Services? Find Out What They Offer


Are you looking for ways to get a leg up on your competition? You should be. Your competition is always looking for ways to get a leg up on you.

One way that more and more businesses of all sizes are moving forward into the future is by taking advantage of all the programs that a merchant services account can provide. A merchant account can help you to accept credit and debit cards, take payments wirelessly, set up loyalty programs, and much, much more.

If you aren’t looking into setting up a merchant account yet, you should start now. Your competitors certainly are. Here are just a few examples of what a merchant services account can offer your business.

Credit Card Processing

The ability to process credit cards is only going to become more and more necessary as the years wear on. Already there are people who will simply not shop at cash-only establishments. Credit cards are safer to walk around with than cash and infinitely more convenient.

There are all kinds of ways that you can accept credit card payments. One of the most common is a retail swipe terminal. This is the machine you see at pretty much any grocery store or retail outlet. Your customers simply swipe their cards, and after the payment has gone through a series of transactions, the money will be deposited into your business bank account.

One of the nicest parts about these retail swipe terminals is that they have some of the lowest processing fees around. Since credit card fraud is markedly lower when people use them in a face-to-face situation, your merchant account provider doesn’t kill you on the fees.

You can also sometimes get the credit card processing equipment necessary to process credit cards for free when you sign up for a merchant account. However, be sure to read the fine print. Sometimes account providers will hit you with an exorbitant fee if you decide to cancel your account.  If you think you may want to switch providers at some point, you might want to consider just purchasing the credit card processing equipment outright.

Check Acceptance

Just because we are moving further and further into the digital age doesn’t mean that some people don’t still like to pay with a good old-fashioned paper check. With a merchant account, you can reduce deposit time and never again have to worry about the dreaded “insufficient funds” revelation.

With a merchant account, you will be able to accept checks just like they are a credit card. All you need is a piece of equipment that easily converts paper checks into secure electronic documents. You will be able to keep track of your records more easily and all of your check payments will be guaranteed.

Wireless Payments

More and more today, we have to take our business out on the road. Maybe you run a lunch truck that drives around the city or travel around the country to trade shows and art fairs. With wireless payment solutions you can take payments from anywhere.

Let’s say, for example, you run a restaurant. With a wireless swipe terminal, you can ring people up right at their table, offer curbside takeout and you can even accept credit and debit cards for home delivery.

Another way that you can take advantage of wireless payments is if you run a large store where you have a lot of customer service representatives running around. Instead of having one employee help your customer find what they are looking for and then send them to the cash register, they can check them out from any location in the store.

Even if your business takes you to the far reaches of the globe, you can utilize the “Store and Forward” capability that many of these wireless swipe terminals have. This allows you to swipe your customer’s card and store it in the machine. Then, once you are back in a good coverage area, the information will automatically be sent out and processed.

Gift Card Acceptance

Being able to accept gift cards is a great way to grow your business and expand your customer base. It makes sense that if your business is doing a good job keeping your clients happy that your clients will want to share that great experience with their friends.

The nice part about selling gift cards is that it basically works as a cash advance to your business. This will do wonders for your bottom line. Beyond that, many recipients of these gift cards will be new customers. Not all of them will redeem their cards and when they do they will usually spend more than the value of the card itself. It is a win-win for your business.

These are just a few of the many ways that signing up for a merchant account can help to grow your business, no matter what its size. Open your merchant account today and be ready to watch your business flourish in the years to come.