How Merchant Services can Help your Web Based Business Thrive


If you operate, or are planning on starting, an Internet-based business then you are already on the right track. More and more people are discovering the ease and convenience of shopping online everyday. Those numbers are only going to grow in the coming years.

But if you are trying to run your business completely on your own, you aren’t just overworking yourself, you are missing out on a lot of opportunities to expand. Signing up for a merchant services account that is tailored specifically to your online business will give you access to a whole team of experts whose goal it is to help your business thrive.

There is a world of services that a merchant account can provide your web-based business. Here are just a few of them.

Credit Card Processing

The ability to process credit cards is almost essential to the survival of your Internet business. The vast majority of purchases that consumers make over the Internet are paid for with a credit card. If your website can’t process plastic, you can bet that there are plenty of other online businesses that can.

To set up your credit card processing solution, your account provider will start by creating a portal from your website through which your customers can punch in their credit card information. Your provider will then take those funds through a series of complicated transactions. After the information is entered, your provider will take care of the rest. The money will be transferred into your business bank account in a few short business days.

If your customer has purchased something that you need to mail, all you have to do is get it shipped out. But if you are selling a product that can be transferred instantly over the Internet, such as media files or documents, your account provider can facilitate that as well. They will instantly approve the transaction so that that the files can be transferred immediately after the card information has been entered

Electronic Check Processing

With a merchant services account you will also have the ability to process e-checks. While most consumers use credit cards on the web, there are still some people out there who like to pay with a check.

All your customers will have to do is enter their account information and routing number on your website. You can get a machine from your provider that will allow you to print these checks out and deposit them just like you would a normal check.

Gift Cards

If you are doing such a good job that your customers keep coming back again and again, shouldn’t you also give them the opportunity to pass that great experience on to their friends and family?

When someone purchases a gift card for your business they are essentially giving you a cash advance. You are also getting a potential new customer who may come back again and again.

It is also a rarity when someone actually spends the exact amount that is on a gift card. They will either spend more than that amount, giving you more business, or they will spend less, giving you what essentially amounts to free money for you.

Round-the-Clock Customer Service

When you first sign up for your merchant account you may naturally have a lot of questions at first. Working on your website, you never know what time of day a problem might hit. That is why many merchant account providers will have support technicians ready to take your call at any hour of the day. This is a service you may never have to use, but when you do you will sure be glad that it is there.

Holding Internet Auctions

The ability to hold auctions online for your products is another great way to build revenue through a merchant account. An online auction works much the same as an auction does in real life. You will start with an opening bid and then different potential buyers can slowly but surely outbid one another until someone wins.

Internet auctions aren’t necessarily for every product. They work best when you are providing specialty items like antiques or collectibles. If you are in the business of reselling classic refurbished guitars, an Internet auction is a great way to go. But if you are selling brand new guitar strings, you will probably just want to set a price.

Secure Transactions

One hesitation many people have about shopping over the Internet is the danger of fraud and identity theft. Your account provider will help to manage these risks in a number of ways.

On top of using built-in security tools, they will also be sure to store all sensitive data not on your computer, but on a PCI-compliant data center. This will give you and your customers piece of mind.

Running an online business can be just as stressful as it can be lucrative. Don’t go at it alone. Sign up for your merchant services account today.