How to Tailor Credit Card Processing Services to your Business


In this day and age, businesses of all stripes can reap the benefits of credit card processing. As a matter of fact, the ability to accept debit and credit cards is quickly transforming from an option into a necessity.

No matter what field you specialize in, odds are that the competition has already started to process plastic. If you don’t catch up soon, you are running the risk of being left in the dust.

But not every processing solution is right for every business. Luckily, when you sign up for a merchant services account you will have a team of experts ready to specifically tailor the credit card solutions available precisely to your business. Here are a few ways that you can have credit and debit card processing that is right for you.

The Retail Sector

If you manage a retail outlet such as a grocery store, a department store, a specialty shop or any other establishment where you maintain a physical location and sell a product, you are going to be interested in providing retail swipe terminals for your customers.

Retail swipe terminals allow you to take the customer’s card and swipe it through so that the information is transferred directly to your account provider. There are many different versions of these terminals available. You can find terminals that utilize a touch screen for signing or entering PIN numbers, or terminals that have built-in printers. Some of these terminals actually don’t require a signature at all.

But before you sign a deal with an account provider, you want be sure to read the fine print. Make sure that if they are offering “free” swipe terminals that they don’t have a hidden fee if you decide to cancel your account.

The Hospitality Industry

Hotels are another business that can benefit greatly from the world of credit card processing. From the largest national chain to the smallest bed and breakfast, all participants in the hospitality industry can grow through credit and debit card acceptance.

While a retail swipe terminal is important for the front desk, you probably won’t get all of your bookings in person. For example, some people might want to reserve a room by giving their credit card information over the phone.

The solution to this is what is called a virtual terminal. With a virtual terminal, you can log on to a secure website from any computer that is connected to the Internet. Once you are logged on with your username and password, you can enter the credit card information to the site. From there it will be transferred to your provider just as it would if you used a traditional swipe terminal.

Restaurant Businesses

If you operate a restaurant, then you have credit card processing needs that many other industries don’t traditionally encounter. Let’s say a couple shows up for dinner at your restaurant and they have to wait a half hour for a table. Maybe they decide to have a few drinks at the bar while they wait for a space to open up. Now, in many cash only establishments the bartender will ask them to close their tab with him before they are seated at their table. But with a merchant services account, that isn’t necessary.

Merchant services can help you to synchronize all aspects of your establishment. That means that your customers can leave their bar tab open even when they are seated. If after dinner they want to go back to the bar for a nightcap, they can keep the tab open even longer still. At the end of the evening, all of their expenses can be tallied on one single bill and paid with an individual credit or debit card.

But that isn’t the only way that a restaurant business can benefit from a merchant services account. What if your restaurant wants to start providing curbside pick-up or even home delivery? Many businesses have run successfully for years with only accepting cash on delivery, but more and more restaurants are realizing that they can entice even more customers by accepting their cards even when they deliver.

How can this be possible though? Well, with a wireless swipe terminal you can process plastic from virtually anywhere! These terminals are great not only for delivery drivers but for anyone who has to take their business on the road. They even have a “save” function that can come in handy if you are out of a coverage area. Just swipe the card on the spot and you can send the information when you get back to civilization.

Don’t be afraid to talk to your merchant account provider about tailoring a credit card acceptance program that is just right for your business. Their goal is for your business to grow, and the best way to do that is with custom-made credit card acceptance solutions.